Caveman is a New York Times endorsed Ghanaian watch manufacturing company based in Accra, committed to designing, hand assembling, quality delivery and consistent experience.
Caveman Foundation & The Water Africa
The Caveman Foundation is the corporate‑social‑responsibility arm of Caveman Watches, a celebrated Ghanaian watch brand, created to drive meaningful social impact beyond fashion and business. Through the Water Africa Project, the foundation aims to bring clean, safe drinking water to underserved and rural communities across Ghana and Africa.
The Water Africa Project emerged from a deep sense of social responsibility. The founder of Caveman Watches, moved by the daily struggles of remote communities without reliable access to potable water, decided the brand should stand for more than timepieces, it should stand for humanity, community, and sustainable development.
Mission & Vision
- Mission: Provide access to safe, potable water for communities lacking reliable water infrastructure, lifting lives, improving health, and restoring dignity.
- Commitment to SDG 6: The initiative aligns fully with the United Nations’ Sustainable Development Goal 6, ensuring the availability and sustainable management of water and sanitation for all.
- Long-term Vision: To establish functional, sustainable water stations (boreholes, water points) across regions, with the ambition to reach numerous communities in Ghana and beyond.
Impact & Achievements
- Borehole for Kuroboi, Sissala East: In response to a 2020 news report highlighting the water crisis in Kuroboi, a village in the Upper West Region, the foundation invested over GHS 20,000 to drill a fully functional borehole, alleviating decades long water scarcity for the entire community.
- Expanding Reach: Under Water Africa Project, Caveman Foundation is installing multiple free boreholes and water stations across Ghana including communities like Kuroboi (Sissala East District) and Ahikwa Kom (Fanteakwa South District).
- Recognition: In 2022, the Water Africa Project earned “CSR Campaign of the Year” at the National Business Honors, a testament to its impact, innovation, and sustainable approach to social development.
- Environmental & Community Advocacy: The foundation also organizes clean up drives, for example, beach clean-ups on International Plastic Free Day, raising awareness about plastic pollution, water pollution, and the importance of environmental sustainability.
How It Works: From Watches to Water
Caveman Watches dedicates a portion of proceeds from selected watch models toward the Water Africa Project. The concept is simple: by purchasing a Caveman watch you don’t just own a timepiece, you contribute to life‑changing water infrastructure for underserved communities.
Additionally, the foundation partners with collaborators to support recycling efforts. For instance, unpolluted plastic waste recovered in clean-up activities is treated by a recycling partner and repurposed into watch straps. The proceeds from these recycled‑plastic straps are channelled back into the Water Africa Project, blending sustainability, community care, and creative reuse.
This holistic approach, combining design, commerce, community support, and environmental consciousness, sets the Water Africa Project apart as a model for socially‑responsible entrepreneurship.
Why It Matters
In many rural and remote parts of Ghana, and across Africa, access to safe, clean water remains a serious challenge. Lack of infrastructure means many communities rely on old, unreliable boreholes, or travel far distances just to fetch water for basic needs like cooking, washing, and drinking.
The Water Africa Project addresses this head-on, providing a dependable source of clean water, reducing water-related hardship, improving health outcomes, and preserving dignity. Moreover, it demonstrates how private enterprise can play a vital role in sustainable community development, not as a one-off charity, but as a long-term, integrated mission.
Get Involved / Support
- Purchase Caveman products: every watch bought helps fund water projects.
- Donate directly or via partner campaigns: proceeds from limited editions or collaborations often support borehole drilling and water station projects.
- Spread awareness, share the Water Africa mission, help mobilize more support for communities in need.
- Support environmental initiatives, join beach clean-ups, plastic waste collection, and recycling efforts which tie back into Water Africa.
THE HOPE PROJECT
At Caveman Watches, we believe in time well spent, not just in craftsmanship, but in giving back to the communities that inspire us. Our latest initiative, the Hope Project, is our dedicated Corporate Social Responsibility (CSR) program aimed at raising awareness and supporting the fight against breast cancer in partnership with Dorothy’s Hope Foundation
The Hope Project seeks to empower women and communities through education, early detection, and advocacy. Caveman Watches is committed to shining a light on breast cancer, a disease that affects millions globally, while promoting hope and resilience for those impacted
As part of this initiative, Caveman Watches will:
- Educate: Provide resources and workshops on breast cancer awareness, prevention, and early detection.
- Support: Collaborate with local organizations to assist survivors and patients in accessing care.
- Engage: Organize campaigns, events, and social media activations to amplify the message of hope.
With the Hope Project, every Hope Caveman watch purchased contributes to creating awareness and supporting breast cancer initiatives across communities. Our goal is not just to mark time but to make time matter, helping lives, spreading hope, and championing the fight against breast cancer.
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